Design is more than aesthetics - it's about solving problems, driving change, and creating lasting impact. With two years in industrial design consultancy, I’ve worked with diverse industries, balancing creativity with business strategy and project management. I specialise in user-centered design and sustainability, using the right frameworks and tools to navigate complex challenges. Whether leading projects or building client relationships, I bring a systems-thinking approach to design with purpose.
About
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Design is more than aesthetics - it's about solving problems, driving change, and creating lasting impact. With two years in industrial design consultancy, I’ve worked with diverse industries, balancing creativity with business strategy and project management.
I specialise in user-centered design and sustainability, using the right frameworks and tools to navigate complex challenges. Whether leading projects or building client relationships, I bring a systems-thinking approach to design with purpose.
My professional journey
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How I work
With a background in industrial design, environmental science and systems thinking, I am motivated by change management and the transition towards equitable and sustainable futures.
I work at the intersection of user needs, business models, and social analysis, supporting organisations in developing responsible public–private service systems. With a collaborative and strategic approach, I navigate complex challenges and communicate clearly to turn insight into meaningful, long-term change.
Values I create
Innovation
I develop solutions that drive change by being grounded in strategy, insight, and collaborative design.
Sustainability
I embed sustainability at every stage to ensure the solutions are built to last, for business, society, and the environment.
Strategy
I turn complexity into clarity by aligning insights with business goals and shaping strategic roadmaps that enable confident decision-making and measurable sucess.
Relevance
I listen to stakeholders and users to ensure solutions are meaningful, effective and based on real human needs.
Impact
I ensure ideas don’t just inspire but deliver measurable value for users, organisations, and the world around them.
Values I create
I develop ideas that drive change – creative, well-considered solutions grounded in strategy, insight, and exploratory design.
I embed sustainability at every stage – ensuring solutions are built to last, for business, society, and the environment.
I bring clarity to complexity – connecting insights, goals, and direction to enable meaningful progress and confident decision-making.
I design from real human needs – creating solutions that resonate, work in practice, and make a difference where it matters.
I ensure ideas don’t just inspire – but deliver measurable value for users, organisations, and the world around them.
Values I create
Innovation
I develop ideas that drive change – creative, well-considered solutions grounded in strategy, insight, and exploratory design.
Sustainability
I embed sustainability at every stage – ensuring solutions are built to last, for business, society, and the environment.
Strategy
I bring clarity to complexity – connecting insights, goals, and direction to enable meaningful progress and confident decision-making.
Relevance
I design from real human needs – creating solutions that resonate, work in practice, and make a difference where it matters.
Impact
I ensure ideas don’t just inspire – but deliver measurable value for users, organisations, and the world around them.